display-advertising

display-advertising practice questions, page 7 of 9, with answer review and explanations.

Question 31

You are creating an InVideo overlay ad unit based on YouTube's FLA template. As you create this ad, you must follow some very specific requirements for the overlay to be accepted by YouTube. Which one of the following statements is an accurate statement about the overlay advertisement?

  1. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 30 frames per second.
  2. The maximum file size is 100KB, the maximum animation is 10 seconds, and the frame rate must be set to 25 frames per second.
  3. The maximum file size is 120KB, the maximum animation is 30 seconds, and the frame rate must be set to 10 frames per second.
  4. The maximum file size is 10KB, the maximum animation is 3 seconds, and the frame rate must be set

Question 32

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

  1. Browsing the Web for placements with the Google AdWords toolbar
  2. Using the Placement tool
  3. Copying from the automatic placement table
  4. Manually adding

Question 33

You are a Google AdWords consultant for a client that has created a Google AdWords ad that is in the Google Content Network. Your client is interested in optimizing their advertising videos in YouTube. You recommend that you and the client examine the YouTube reports to see how their videos are performing as a basis for creating an improvement strategy. Where can you access the YouTube video reports?

  1. Using the Google AdWords Reporting tab
  2. Through the Google Insights for Search tool
  3. At the bottom of the YouTube Insight page for the client's account
  4. Through Google Analytics

Question 34

Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools will she use to accomplish the task?

  1. Keyword tools
  2. Conversion optimizer
  3. My Change History tool
  4. Display ad builder

Question 35

Which of the following are the best practices for video content on YouTube?

  1. Keep your videos to atleast 10 minutes.
  2. Create videos that teach and engage the YouTube community on your services.
  3. Update your content on regular basis.
  4. Create videos that feature original content.