display-advertising

display-advertising practice questions, page 8 of 9, with answer review and explanations.

Question 36

You are a consultant for the HKQ Company. They have hired you to help them create videos for YouTube. Which one of the following is the best description of a promoted video?

  1. A promoted video is a paid video placement on YouTube.
  2. A promoted video is a video that YouTube will promote to its users.
  3. Users on YouTube will vote on a promoted video by choosing "like" or "dislike" buttons.
  4. The promoted videos are an advertising solution that allows YouTube users, partners, and

Question 37

Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

  1. Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
  2. Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
  3. Amy should increase her advertising budget.
  4. Amy should add relevant keywords and site placements to her ad groups while making ad text more

Question 38

Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

  1. Text ads are better than image ads to draw the users' attention.
  2. Todd can use text ads to address Google Content Network members that don't accept imag e ads.
  3. Text ads are the most versatile ad format with the widest reach across the web.
  4. Todd can realize a lower cost per acquisition with text ads than with displays ads.

Question 39

Lila has created a display campaign to help support her consulting business. The ad has been running for six months. Her goal of the campaign is to get people to sign up for her newsletter. If Lila has a desire to get more conversions at a lower cost, which Google AdWords tool should she use?

  1. My Change History tool
  2. Conversion optimizer
  3. Display ad builder
  4. Keyword tools

Question 40

Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?

  1. 10MB
  2. 1MB
  3. 100MB
  4. 50MB