display-advertising practice questions, page 9 of 9, with answer review and explanations.
Question 41
Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?
He must have added the Google AdWords Conversion Tracking code to his Website page.
His YouTube ads must be placed through a YouTube reservations agent.
His ads must be prepaid.
He must have uploaded a promoted video on YouTube.
Question 42
Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model. Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?
Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
Every time Bonnie's video appears (the opening image) she will be charged.
Every time Bonnie's video is played she'll be charged for the click.
Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.