display-advertising

Review 213 DISPLAY-ADVERTISING practice questions with answer explanations and community insights.

Question 1

Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually three ways to add managed placements to an ad group. Which one of the following is NOT one of the three methods Fred can use to add managed placements to an ad group?

  1. Manually adding
  2. Browsing the Web for placements with the Google AdWords toolbar
  3. Copying from the automatic placement table
  4. Using the Placement tool

Question 2

Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?

  1. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
  2. It's the number of conversions that have happened from a video ad.
  3. It's the conversion rate for ads in the Google Content Network.
  4. It's the cost of conversions that have happened after a user saw Bob's ad online.

Question 3

Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

  1. 30 days
  2. 60 days
  3. 24 hours
  4. 7 days

Question 4

Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C

  1. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
  2. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
  3. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
  4. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his

Question 5

Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?

  1. Jan must also use Google Checkout.
  2. Jan must be a preferred Google vendor.
  3. Jan must use the Conversion Optimizer.
  4. Jan must set her CPC maximum bids to a minimum of 25 cents.
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