display-advertising practice questions, page 6 of 9, with answer review and explanations.
Question 26
According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible. Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?
Users' activities are different in Search than in the Google Content Network.
Display ads are more attractive than text ads.
Text ads aren't allowed in the Google Content Network.
Display ads are larger and can contain more information.
Question 27
You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?
You can create a report for YouTube ads through DART for Publishers.
You can create a report for YouTube ads through the YouTube ads placement feature.
You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.
You can not create a report specific to YouTube ads.
Question 28
Examine the image below: Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the color green?
Banner ad
Image ad
In stream video
In video overlay
Question 29
Ben has created 60 videos for YouTube that he uses to promote his software training company. The videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
Ben cannot use YouTube insight because his videos are not promoted videos.
Ben can download YouTube insight from the YouTube homepage, choosing applications, and then
Question 30
You are a consultant to John, who owns an online dog food company. You've recommended that John include his Google AdWords to some very specific placement types. In fact, you've told John that there are six different placement types he may choose from. Which of the following is NOT one of the six placement types included as part of the Google Content Network placement types?