display-advertising

display-advertising practice questions, page 5 of 9, with answer review and explanations.

Question 21

Which of the following is NOT an Ad format available through self-managed AdWords accounts?

  1. Display Ads
  2. Mobile Ads
  3. Image Ads
  4. Text Ads

Question 22

Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?

  1. Keyword targeting
  2. Contextual targeting
  3. Remarketing
  4. Internet category marketing

Question 23

Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

  1. Clicks
  2. Average CPM
  3. Average CPC
  4. Click Through Rate (CTR)

Question 24

Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

  1. Carl should target France, write the ad in French, and allow Google to translate the ad.
  2. Carl should target the country of France and target the language of English.
  3. Carl should target the country of France and display his ad in English.
  4. Carl should target either France or display his ad in English - he cannot do both.

Question 25

Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

  1. Cost per click
  2. Cost per acquisition
  3. Cost per conversion
  4. Cost per 1,000 impression