display-advertising

display-advertising practice questions, page 4 of 9, with answer review and explanations.

Question 16

Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords account?

  1. Ad groups
  2. Campaign
  3. Statistics
  4. Status

Question 17

Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?

  1. CPA bidding
  2. CPM bidding
  3. Manual CPC bidding
  4. Automatic CPC bidding

Question 18

Which of the following tools will you use to identify potential ad group themes for your display campaigns?

  1. Google analytics
  2. Google trends
  3. Wonder wheel
  4. Display ad builder

Question 19

Which of the following is a tool that helps you measure conversions and also helps you to identify how effective are your AdWords ads and keywords for you?

  1. AdWords Display ad builder
  2. AdWords conversion tracking
  3. Wonder wheel
  4. Google analytics

Question 20

What is the size of the expanded background image required for expandable click-to-play YouTube Video Ad?

  1. 300x35
  2. 50x50
  3. 950x500
  4. 300x225