display-advertising

display-advertising practice questions, page 3 of 9, with answer review and explanations.

Question 11

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

  1. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
  2. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
  3. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
  4. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the

Question 12

Consider the image shown below: What will happen if you click on the "history of soccer" link in the image?

  1. You'll be taken to the first page with the keyword "history of soccer" in the Google search results.
  2. Another line will branch out from "soccer" with related links to the "history of soccer" link.
  3. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
  4. Google AdWords will display ads related to the "history of soccer" for this keyword.

Question 13

In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content

  1. Cost-per-acquisition bidding
  2. Cost-per-month bidding
  3. Cost-per-click bidding
  4. Cost-per-thousand bidding

Question 14

Which of the following is a Google property where display ads are eligible to appear?

  1. MSN
  2. YouTube
  3. Wonder wheel
  4. Yahoo

Question 15

Which of the following is one of the reserved media placements available on YouTube?

  1. Play rate
  2. Partner Watch Pages
  3. Display ad builder
  4. AdWords Auction