shopping-advertising practice questions, page 3 of 4, with answer review and explanations.
Question 11
How should Chris estimate how a different bid amount would impact his shop’s online traffic?
Check the "Diagnostics" tab in Google Merchant Center
Use the Bid Simulator tool
Review the benchmark cost per click (CPC) information in AdWords
Download campaign performance data
Question 12
You should use multiple ad groups when you want to:
Set a different priority on bidding within the same Shopping campaign
Use a different bid modifier for products in the same Shopping campaign
Link products from a different Merchant Center account
Target a different country within the same Shopping campaign
Question 13
Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
The availability for the products are listed as ‘out of stock’
A ‘sale price’ attribute is blank
The delivery rates for the products were updated to £0.00
The landing page price is different from the feed price
Question 14
How can Helen provide free delivery for a small group of promotional products?
Set the default delivery for all products to a flat rate of £0.00
Add "Free delivery" to the Shopping campaign promotional text
Remove all delivery options from the Google Merchant Center account
Update the ‘delivery’ attribute to a fixed delivery price of £0.00 for only the promotional products
Question 15
Vivian owns an art supply shop and traffic for her "painting" product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
Subdivide the product group and move budget allocation to the best performing products
Add promotional text that says "Best selling" to the ad group
Increase the maximum cost-per-click (max. CPC) bid for all products