shopping-advertising

Review 91 SHOPPING-ADVERTISING practice questions with answer explanations and community insights.

Question 1

Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?

  1. Submit '1' as the 'mpn' attribute
  2. Put 'false' in the 'identifier exists' attribute
  3. Put 'unavailable' in the 'gtin' attribute
  4. Submit a randomly generated number in the 'gtin' attribute

Question 2

Product groups are eligible for the bid simulator:

  1. Once a Budget cap has been reached for a product group
  2. Once the average cost-per-click (avg.CPC) is close to the maximum cost-per-click (max.CPC)
  3. Any time after a product group is created in a shopping campaign
  4. When product listing ads have been included in enough auctions or accrued enough impressions

Question 3

You would choose to advertise on the Google Search Network if you wanted to:

  1. choose from a range of ad formats, like video and image ads
  2. reach customers while they’re searching for your products or services
  3. choose the types of websites where you want your ads to show
  4. reach customers browsing websites related to your business

Question 4

Nicole’s analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?

  1. Change the campaign priority to "high"
  2. Set her budget to "accelerated" delivery
  3. Subdivide by brand and set more competitive bids for the brands individually
  4. Increase her "All products" bid

Question 5

Product Listing Ads can be targeted to:

  1. Only countries where Google.co.uk/shopping is available
  2. North America
  3. only Select countries, listed in Google Merchant Center and AdWords Help Centres
  4. All countries where AdWords is available
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