shopping-advertising

shopping-advertising practice questions, page 4 of 4, with answer review and explanations.

Question 16

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  1. Add negative keywords to the product group
  2. Add a promotional message to his ads
  3. Increase the campaign’s daily budget
  4. Increase bids on products groups

Question 17

Shopping campaigns use:

  1. Ads promoting local and nearby services
  2. A combination of text ads and Product Listing Ads formats
  3. Product Listing Ads created from product data in Google Merchant Center
  4. Keyword-targeted rich media ads

Question 18

Campaign priority should be used when:

  1. You have multiple sales to promote within the same campaign
  2. You have multiple campaigns advertising the same products
  3. You want to lower the bid for a product group
  4. You want to separate your inventory by brand