shopping-advertising

shopping-advertising practice questions, page 2 of 4, with answer review and explanations.

Question 6

Which is a reason why Annie’s Google Merchant Center account would get suspended?

  1. She is only selling used products
  2. Her website doesn’t have a mobile version
  3. Her landing pages lead to error messages or non-existent pages
  4. She’s only been updating her data feeds every 10 days

Question 7

How are product groups used in Shopping campaigns?

  1. To bundle items sold as a package, like a camera and tripod stand
  2. To bid on organized inventory in an ad group
  3. To organize products within a data feed
  4. To create a list of keywords used to target Product Listing Ads to shoppers

Question 8

Suzie owns clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  1. ‘gtin’ Only
  2. ‘mpn’ and ‘gtin’
  3. ‘gtin’ and ‘brand’
  4. ‘brand’ Only

Question 9

You’re currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities?

  1. Understand which creatives perform best in the "Ads" tab
  2. Segment performance by various shopping views in the "Dimensions" tab
  3. See query-level product performance in the "Keywords" tab
  4. Check impressions for each product in Merchant Center

Question 10

Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?

  1. Include the word "antique" in the titles of all products
  2. Leave all unique product identifiers blank
  3. Use the exemption attribute ‘identifier exists’
  4. Add ‘unique’ to the ‘brand’ attribute