search-advertising

search-advertising practice questions, page 8 of 10, with answer review and explanations.

Question 36

Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

  1. Site overlay report
  2. Funnel visualization report
  3. Top exit pages report
  4. Top landing pages report

Question 37

You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

  1. From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
  2. Accounts cannot be moved between sub-MCCs.
  3. From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
  4. From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the

Question 38

Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?

  1. Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
  2. Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
  3. Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the
  4. Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the

Question 39

Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

  1. Coffee
  2. -tea -free -samples
  3. Gourmet coffee beans
  4. Holly should add as many keywords as possible and then use the CPM method.

Question 40

Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads? [1] B. Her image ad must first be approved by Google before it'll show in the Google Search results. C. Her image is probably too big to be used in the Google search listing. D. Her image ad will only appear in the Google Content Network, not in Google Search.