search-advertising

search-advertising practice questions, page 7 of 10, with answer review and explanations.

Question 31

You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

  1. The report will appear automatically on the Reports page - as long as you don't close your browser.
  2. You can choose the option "Whenever the report runs, send email to:", and then enter a valid email
  3. You'll automatically be notified with a green play button on the Reports page, when the report is done.
  4. The report will be emailed to your Google AdWords email address when it's complete

Question 32

Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

  1. Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
  2. Ivan must create an IP Address report, and then resolve the IP addresses to locations.
  3. Ivan must create a Geographic Performance Report in his account.
  4. Unless Ivan creates a location targeting ad, he won't see this information.

Question 33

You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?

  1. Ad Type
  2. Google Network Management tab
  3. Managed placements tab
  4. Networks tab

Question 34

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

  1. SEM based on web content
  2. PPC models
  3. SEO for good web content
  4. CPM models

Question 35

There are three components of Quality score. Which of the following is NOT a component of Quality score?

  1. Clickthrough rate
  2. Relevancy
  3. Inbound links