search-advertising

search-advertising practice questions, page 10 of 10, with answer review and explanations.

Question 46

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements? Each correct answer represents a complete solution. Choose all that apply.

  1. Automatic placements
  2. Manual placements
  3. Managed placements
  4. Excluded placements

Question 47

Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

  1. The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
  2. The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
  3. Google does not reveal the Quality Score.
  4. The Quality Score is only shown through the Reports feature for ads. Fran needs to create a