search-advertising

search-advertising practice questions, page 9 of 10, with answer review and explanations.

Question 41

Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

  1. Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
  2. Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
  3. Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
  4. Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.

Question 42

You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

  1. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
  2. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
  3. You must add the Google AdWords conversion tracking code to your website's HTML code.
  4. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check

Question 43

You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

  1. Doc server
  2. Index servers
  3. Directly from the web page
  4. Google web server

Question 44

Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online. He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

  1. There are too many characters in the headline.
  2. There's no problem with this ad headline.
  3. The hyphen in the ad isn't allowed.
  4. Gary can't use initial caps in the headline

Question 45

John has a fireworks company in Tennessee and he's created a video showing his incredible fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program. What must John do to display his video in the Google AdWords' video program?

  1. Nothing. Fireworks and pyrotechnic devices are not allowed.
  2. Keep his video to 15 seconds or less.
  3. Use geo-targeting to marketing his fireworks only in locations where fireworks are legal.
  4. Submit his advertisement to the adult content category for Google AdWords approval.