search-advertising

search-advertising practice questions, page 6 of 10, with answer review and explanations.

Question 26

You are creating a new Google AdWords campaign for your company. What is the default setting for new Google AdWords campaigns in regard to search sites and content network sites?

  1. Your new campaign will only appear in the Google search results home page; you must opt into other components of the Google Network.
  2. Your new campaign will only appear in the Google Content Network.
  3. Your new campaign is opted in to the entire Google Network: Google search, search partners, and the Content Network with 'Relevant pages across the entire network' in the default.
  4. Your new campaign will only appear in Google search results and search partners.

Question 27

You have created a Google AdWords ad using the keyword [oil painting] for your advertisement. Which of the following searches would most likely cause your ad to be displayed on Google?

  1. Paintings in Oil
  2. Oil Painting
  3. Any phrase with the keyword oil painting, such as old oil paintings
  4. Watercolor painting

Question 28

You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

  1. It's the amount you're comfortable spending for Google AdWords each week.
  2. It's the maximum amount you'll spend for one click on your ad.
  3. It's the amount you're comfortable spending for Google AdWords each month.
  4. It's the amount you're comfortable spending for Google AdWords each day.

Question 29

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform. What is the scale that Google displays the Quality Score?

  1. Very high, Moderate, Low, Poor
  2. Google does not reveal the Quality Score as it is proprietary information.
  3. 1 to 100
  4. 1 to 10

Question 30

You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

  1. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
  2. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MCC.
  3. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.
  4. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three