PDDM

PDDM practice questions, page 5 of 8, with answer review and explanations.

Question 21

What do Keyword Research Tools provide information about? Choose one of the following:

  1. Search queries
  2. Social sharing
  3. Website traffic
  4. Conversions

Question 22

Paying for advertising only after the user clicks on the ad is known as ____-___-_______. Choose one of the following to complete the sentence:

  1. Pay-Per-Click
  2. Pay-Per-Acquisition
  3. Pay-Per-Lead
  4. Pay-Per-View

Question 23

What are the two complementary component aspects to Search Engine Marketing (SEM)? Choose one from the following:

  1. SEO and PPC
  2. PPC and CPA
  3. CPA andSEO
  4. CTR and PPC

Question 24

Which one of the following will help you develop and operate your Pay-Per-Click Ad campaigns? Choose one of the following:

  1. Google AdWords
  2. Bing Media Centre
  3. Google Analytics
  4. Yahoo Ad Centre

Question 25

You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following: Exhibit:

  1. Keyword research
  2. Keyword selection
  3. Keyword optimization
  4. Keyword stuffing