PDDM

PDDM practice questions, page 6 of 8, with answer review and explanations.

Question 26

What activity is illustrated in the Google screen shown below? Choose one of the following: Exhibit:

  1. Trends analysis
  2. Traffic estimation
  3. Keyword tagging
  4. Bid setting

Question 27

Which series below reflects the Google AdWords account hierarchy? Choose one of the following:

  1. Account – Campaign – Ad Group – Ad
  2. Account – Ad Group – Campaign – Ad
  3. Ad Group – Campaign – Ad – Account
  4. Account – Ad Group – Ad – Campaign

Question 28

You wish to apply a Phrase Match attribute for your PPC campaign. Which punctuation will you use? Choose one of the following:

  1. " "
  2. [ ]
  3. ( )
  4. * *

Question 29

What is the practice of setting your ad copy to change based on the search phrase used known as? Choose one of the following:

  1. Dynamic Keyword Insertion
  2. Dynamic Ad Word insertion
  3. Dynamic Copy Insertion
  4. Dynamic Insertion

Question 30

Which one of the following is a factor that does NOT impact the Quality Score within Google AdWords? Choose one from the following:

  1. Bid
  2. Relevance of ad
  3. Quality of landing page
  4. Geographic performance