PDDM

PDDM practice questions, page 8 of 8, with answer review and explanations.

Question 36

What is the term used to describe a concise and direct instruction to the end user about what to do next contained within an ad called? Choose one of the following:

  1. Call to Action
  2. Call to Purchase
  3. Call to Engage
  4. Call to Convert

Question 37

Which tab will you first click on within the Google AdWords screen shown below in order to access your Ad Groups? Hot Area:

Question 38

You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:

  1. Ad Performance Report
  2. Ad Group Performance Report
  3. Campaign Performance Report
  4. Account Performance Report

Question 39

You understand there is a valuable metric which measures the effectiveness of campaigns you run in relation to sales of different products. What is this called? Choose one of the following:

  1. Conversion rate
  2. Acquisition rate
  3. Conversion ratio
  4. Acquisition ratio