PDDM

PDDM practice questions, page 4 of 8, with answer review and explanations.

Question 16

What is happening in the Google AdWords screen shown below? Choose one of the following:

  1. Keyword Estimation
  2. Campaign Estimation
  3. Traffic Research
  4. Link Analysis

Question 17

What is displayed in the Google AdWords screen below? Choose one of the following: Exhibit:

  1. Keyword Research Report
  2. Campaign Report
  3. Traffic SourceReport
  4. SEO Report

Question 18

Your boss has asked you to evaluate the keywords currently in use for SEO, and compare them with the keywords used on the websites of your competitors. Which two dimensions will you concentrate on? Choose one of the following: Exhibit:

  1. Traffic Volume and Ranking
  2. Position and Cost
  3. Inbound Links and Cost
  4. Position and Click-Through-Rate (CTR)

Question 19

You recognize the importance of creating articles and blog posts to drive traffic to your website. What is this activity known as? Choose one of the following:

  1. Content link building
  2. Content updates
  3. Inbounding
  4. Link building

Question 20

Which of the following will NOT adversely affect your link building efforts? Choose one of the following:

  1. Refreshing content
  2. Keyword stuffing
  3. Broken links
  4. Duplicate content