PDDM practice questions, page 3 of 8, with answer review and explanations.
Question 11
The percentage of times a phrase appears on a webpage relative to the number of words on the page has a special term to describe it. What is the term? Choose one of the following:
Keyword density
Keyword rotation
Keyword percentage
Keyword value
Question 12
What do Google Webmaster Tools allow website owners to see? Choose one of the following: Exhibit:
How a search engine interacts with the website.
The most expensive keywords for the website.
The keyword density on the website.
The number of visitors to the website.
Question 13
Google decides the ranking for your website based predominantly on which one of the following?
Number and quality of websites that link to your website
Quality of keywords that feature on each page
Quality of the copy in ad campaigns
Number of visitors to your website
Question 14
Consider the webpage link: http://www.vidalsassoon.com What kind of link format is this known as? Choose one of the following:
URL link
Topic link
Uninformative link
Keyword link
Question 15
What do internal links within your website assist with? Choose one of the following: