Certified Marketing Cloud Email Specialist

Certified Marketing Cloud Email Specialist practice questions, page 6 of 12, with answer review and explanations.

Question 26

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)

  1. Plan for content to be used cross-channel, eliminating duplicates.
  2. Optimize the way content is stored with a naming convention.
  3. Import all content up front, rather than piece by piece.
  4. Create folders for each type of uploaded content.

Question 27

A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder? (Choose three.)

  1. Establish a naming convention optimized for search.
  2. Create a folder structure prior to importing assets.
  3. Import duplicate copies of content for different messages or groups.
  4. Focus on creating and importing content for one primary channel.
  5. Review permissions and roles for users accessing Content Builder.

Question 28

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year. Which activity should be used to run the backup automatically?

  1. SQL Query
  2. Import File
  3. Filter
  4. Data Extract

Question 29

While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed. Which method should be used?

  1. Choose data extension of contacts, and then choose to send ג€Based on Recipient Test Data Extension.ג€
  2. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
  3. Enter the email addresses to receive proofs, and then choose to send ג€Based on Subscriber Preview 'myTestData.'ג€
  4. Create a Test data extension that contains the five content variations the two team members need to validate.

Question 30

A marketer is using list-based sending, and wants to segment subscribers who have a value of `EMEA` in the Region Attribute. What tool will produce this audience?

  1. Send Flow
  2. Filters
  3. SQL Query Activity
  4. Audience Builder