Certified Marketing Cloud Email Specialist

Certified Marketing Cloud Email Specialist practice questions, page 7 of 12, with answer review and explanations.

Question 31

Northern Trail Outfitters is using a Smart Capture form in CloudPages to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used?

  1. Schedule Starting Source > SQL Query Activity > File Transfer Activity
  2. File Drop Starting Source > SQL Query Activity > File Transfer Activity
  3. Schedule Starting Source > Data Extract Activity > File Transfer Activity
  4. File Drop Starting Source > Data Extract Activity > File Transfer Activity

Question 32

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system. Which solution should they use to maintain subscriber status?

  1. Import unsubscribes into a data extension, then update status with a query.
  2. Import unsubscribes with the appropriate status into All Subscribers.
  3. Create an automation triggered on unsubscribes from the other system.
  4. Create a suppression workflow for the unsubscribed accounts.

Question 33

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?

  1. SQL Query Activity
  2. Audience Builder
  3. Contact Builder
  4. Data Filters

Question 34

Which two subscriber audiences could be created by using Measures in a Data Filter? (Choose two.)

  1. Subscribers who have not clicked in the past three months.
  2. Subscribers who have submitted spam complaints in the last week.
  3. Subscribers within a 30-mile radius of a zip code.
  4. Subscribers who have opened an email in the past 30 days.

Question 35

A customer leverages transactional messages to send order confirmations. What type of message is most suitable in this situation?

  1. Send Flow
  2. User-Initiated Email
  3. Test Send
  4. Triggered Email