Certified Marketing Cloud Email Specialist practice questions, page 12 of 12, with answer review and explanations.
Question 56
A marketer needs to import a text file and does not have access to the account's Enhanced SFTP site. How should the data be imported?
Manual Data Filter Refresh
Data Extract Activity Interaction
Import Activity Interaction
Import Subscriber Wizard
Question 57
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks. Which two A/׀’ test options should be used? (Choose two.)
The test administrator manually selects the version to send to the remainder.
The test administrator selects the desired audience test segment sizes.
The system automatically sends the winning version to the remainder audience.
The test administrator chooses which subscribers to place in each audience.