Certified Marketing Cloud Email Specialist practice questions, page 11 of 12, with answer review and explanations.
Question 51
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List. How would the default email send behavior for a pre-existing subscriber?
The email will be sent to the email address stored on the data extension.
The email will be sent to the field marked as the Primary Key.
The email will be sent to the Subscriber Key on the All Subscribers List.
The email will be sent to the email address stored on the All Subscribers List.
Question 52
A marketing team is using the Import Activity to import a CSV file into a data extension. The file location is the system default File Location: Enhanced SFTP. The import has failed and the error is `File Not Found.` Which two steps should resolve the issue? (Choose two.)
Change the file format from ג€comma separated valueג€ to ג€tab delimited.ג€
Ensure the name of the file in the Import Activity matches the file name on the SFTP.
Use the Import Wizard to point to rename the file on the Enhanced SFTP.
Ensure the file to be imported is in the Import Folder on the Enhanced SFTP.
Question 53
A marketer is building a highly personalized email which is sent daily to one million subscribers. The data needed for the email is located in several data extensions. What feature should the marketer use to merge the data into a single data extension to improve sending?
SQL Query Activity
File Trigger
Data Filter
Profile Management
Question 54
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment. What is the recommended design approach?
Mobile-aware Design
Desktop-centric Design
Responsive Design
Static Design
Question 55
Northern Trail Outfitters wants to send shipping email notifications to members. Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account. Which solution could be used to achieve this?