Certified Marketing Cloud Email Specialist practice questions, page 5 of 12, with answer review and explanations.
Question 21
Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should the marketing team use?
Triggered Send
Send Throttling
Send Flow
Send Email Activity
Question 22
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. They want to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. Which tool should be used?
Send Flow
Automation Studio
Content Builder
Contact Builder
Question 23
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should be used? (Choose two.)
Personalization Strings
Sender Profiles
AMPscript Lookup
Delivery Profiles
Question 24
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)
Use a clear ג€Fromג€ name that is easily recognized.
Include a physical mailing address of the company.
Use animated emojis in subject lines to draw the eye.
Include a ג€Contact Usג€ link in the footer.
Question 25
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic. Which send tracking metric provides the bounce description `Address is non-existent at the domain`?