Certified Marketing Cloud Email Specialist

Certified Marketing Cloud Email Specialist practice questions, page 4 of 12, with answer review and explanations.

Question 16

Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. How can access to the Master Customer table be restricted?

  1. Manage Data Extension Policies
  2. Data Extension Sharing Rules
  3. Date/Time Range for Access
  4. Shared Data Extension Permissions

Question 17

Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list. An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list. Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

  1. Exclusion List
  2. Suppression List
  3. Domain Exclusion List
  4. Exclusion Script

Question 18

Northern Trail Outfitters' branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)

  1. Use custom corporate font to match their brand.
  2. Add background colors that match branding.
  3. Style alt text for when images do not display automatically.
  4. Make the email completely image based.

Question 19

A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

  1. Confirm that each content area specified in the dynamic content rules exists.
  2. Ensure subscriber status at the time of send is Subscribed or Bounced.
  3. Identify phrases like ג€click hereג€ or ג€Free!ג€ that could be marked as spam.
  4. Ensure subscribers have not unsubscribed or are undeliverable.

Question 20

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns. How should the data be updated?

  1. A file drop automation to execute an import every time a record is updated or added.
  2. A scheduled automation to import a file containing all of their subscribers.
  3. A scheduled automation to import a nightly file of updated or changed records.
  4. A scheduled automation to occur every 15 minutes to ensure the data is current.