Certified Marketing Cloud Consultant

Certified Marketing Cloud Consultant practice questions, page 7 of 11, with answer review and explanations.

Question 31

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is: ✑ Compiled in a database in the website Content Management System (CMS). ✑ Imported into Marketing Cloud nightly at 11 p.m. What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?

  1. Unsubscribes should be synchronized between senders.
  2. They will need to integrate with the Marketing Cloud SOAP API.
  3. Engagement metrics will be passed into Marketing Cloud.
  4. The third-party send list should be pulled from the CMS.

Question 32

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: ✑ Emails will be built using a custom dynamic template for these messages. ✑ Links will vary over time and across campaigns. ✑ Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. ✑ Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?

  1. HTML
  2. SSJS
  3. AMPscript
  4. SQL

Question 33

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information: - Customer data (email address, first name, last name...). - Event registration (email address, event ID, event name, event type, venue ID...). - Venue details (venue ID, venue name, venue address...). - Payment details (email address, event ID, total paid...). The Company does not want to link everything in Contact Builder. Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)

  1. Event Registration
  2. Customer Data
  3. Venue Details
  4. Payment Details

Question 34

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes. Which component should be discussed with the customer to allow for this use case?

  1. Subscriber Key
  2. Contact ID
  3. Data Extensions
  4. Member Record

Question 35

A company collects subscriptions on its website. It does the following: ✑ Compiles that subscription list in a database in the website Content Management System (CMS). ✑ Posts this encrypted list to Marketing Cloud nightly at 11 p.m. Uses Marketing Cloud as the database of record. ✑ Sends up to five emails a week based on subscriber engagement with prior sends. Which automation sequence (excluding waits) should cover these requirements?

  1. File Transfer > Import File > Measures > Send Email
  2. File Transfer > SQL Query > Measures > Send Email
  3. File Transfer > Data Extract > Filters > Send Email
  4. File Transfer > Import File > SQL Query > Send Email