Certified Marketing Cloud Consultant

Certified Marketing Cloud Consultant practice questions, page 11 of 11, with answer review and explanations.

Question 51

A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used?

  1. Number
  2. Float
  3. Decimal
  4. Currency

Question 52

ABC Company has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations. Which statement is correct regarding the Business Unit functionality within Marketing Cloud? (Choose two.)

  1. Business Units can mirror an organizations operational structure.
  2. Business Units can share information with other Business Units.
  3. Subscribers can only appear in one Business Unit.
  4. Business Units can have more than one parent Business Unit.

Question 53

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure. What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)

  1. Subscribers can be maintained at the Business Unit level.
  2. User roles can be customized to allow or deny specific permissions.
  3. Brands can set their own physical address and SAP.
  4. Email sends can be separated into Tracking folders for each brand.

Question 54

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? (Choose two.)

  1. Data Designer
  2. Cloud Pages
  3. Web Analytics Connector
  4. Content Builder