Certified Marketing Cloud Consultant

Certified Marketing Cloud Consultant practice questions, page 10 of 11, with answer review and explanations.

Question 46

Which data object should be used in conjunction with data extensions to create an opt-down strategy for customers?

  1. Profile attributes
  2. Publication Lists
  3. Preference Lists
  4. Preference attributes

Question 47

A customer plans to configure multiple Business Units (BU) to support the digital marketing efforts of five international offices. Which reason warrants this implementation?

  1. Support non-English responses with Reply Mail Management.
  2. Localized language and display options based on location and culture.
  3. Localized physical mailing address displayed in the default email footer.
  4. Tracking information for campaigns sent by each office.

Question 48

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

  1. Create a new Import to populate subscriber email addresses into All Subscribers.
  2. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
  3. Create a new Attribute Group referencing all email address fields in Data Designer.
  4. Add all email address fields into the Contact Configuration screen in the correct order.

Question 49

Which two statements are correct regarding tracking aliases? (Choose two.)

  1. They are found in Tracking and some standard reports.
  2. They are associated with a URL in HTML as: tag="alias text".
  3. They can differentiate click activity in an email to the same URL.
  4. They are primarily relevant when used with email conversion tracking.

Question 50

A consultant wants to trigger an email whenever the Status field on the Lead Object changes to Hot. Tracking data will need to be kept in the Sales Cloud. Which three steps should the consultant use in the solution? (Choose three.)

  1. Put a SOAP API in place via the Marketing Cloud API.
  2. Write an Apex Trigger on the Lead Object.
  3. Create the Triggered Send Definition in the Marketing Cloud.
  4. Create the Triggered Send Definition in the Sales Cloud.
  5. Enable Triggered Sends on the Lead Object in configuration.