Certified Marketing Cloud Consultant practice questions, page 6 of 11, with answer review and explanations.
Question 26
Which two statements are correct about Send Logging? (Choose two.)
AMPscript can be used to pull data from Send Logs for use within emails.
Send Log data extensions are archived automatically based on retention settings.
A business unit can support up to three Send Logs.
SQL Query Activities can reference Send Logs in combination with system data views.
Question 27
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder. What can a user do to ensure that contacts enter this interaction successfully based on the error message? (Choose two.)
Import new subscribers to the All Subscribers table.
Fire the event in both Automation Studio and the Entry Event.
Make sure the contact is above the High Water Mark on the source data.
Select a source DE with a root relationship to the contact.
Question 28
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen?
Send Logging
Publication Lists
Profile Center
Subscriber Keys
Question 29
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out. What is the issue causing less emails to go out?
Preference center is too strict.
High Watermark if journey builder.
Email frequency too high.
Deliverability issues on account.
Question 30
A customer has several values that need to be used in the body of an email send: ✑ The data would be stored in a reference data extension, related on SubscriberKey. ✑ There may be one or more records for each subscriber. ✑ The audience is generally over 1 million subscribers. ✑ The content is time sensitive and should be sent as quickly as possible. ✑ The customer is not using "Catch and release" sending. ✑ The reference data extension contains 25 columns. What method should be used?
Dynamic content via the Dynamic Content Wizard.
AMPscript a single Lookup Function.
Server side JavaScript a single LookupOrderedRows Function.