Certified Marketing Cloud Consultant

Certified Marketing Cloud Consultant practice questions, page 5 of 11, with answer review and explanations.

Question 21

A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account. How would the consultant ensure that this requirement is met?

  1. Ensure that the User is assigned as System Administrator in Sales Cloud.
  2. Check the Scope by User box in Marketing Cloud.
  3. Ensure that the User has the correct profile in Marketing Cloud.
  4. Create a User in Sales Cloud with a System Administrator Profile.

Question 22

A customer provides a file containing only new and updated subscriber records exported from its marketing database. ✑ The file will be uploaded to the customer's Enhanced FTP automatically at 3 a.m. daily. ✑ The customer requires that the import completes prior to 4 a.m. ✑ On average, the file will contain about two million rows of data each day. Based on the customer's requirements and recommended best practices, how should the daily file be imported?

  1. Import the file into a list, using the 'update only' method.
  2. Import the file into a list, using the 'add and update' method.
  3. Import the file into a data extension, using the 'add and update' method.
  4. Import the file into a data extension, using the 'overwrite' method.

Question 23

Which three statements about Send Log Data is correct? (Choose three.)

  1. Can be stored for periods of time.
  2. Uses Measures, filters and programs.
  3. Added to a standard view.
  4. Accessed using query.
  5. Can be viewed in standard report.

Question 24

Which two statements about a database of record are correct? (Choose two.)

  1. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
  2. It is a system in which a subscriber's status is maintained.
  3. It is any database containing subscriber data.
  4. It is a centralized storage repository of data about objects or people.

Question 25

A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future. What solution should the consultant propose?

  1. Configure a data structure using lists and leverage the out-of-the-box Preference Center.
  2. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
  3. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
  4. Configure a relational data structure using data extensions and consult with the customer on API integration with their website.