Certified Marketing Cloud Consultant practice questions, page 4 of 11, with answer review and explanations.
Question 16
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? (Choose two.)
Filter data
Upgrade the MC account to ConnectedApp
Turn off link details tracking
Turn off Individual Levels Tracking
Question 17
A customer wants to perform an email send to a subset of a Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud. What approaches should the consultant recommend? (Choose two.)
Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Use Synchronized Data Sources to sync Sales Cloud objects to Marketing Cloud.
Use SQL Query Activities to output a Sendable Salesforce Data Extension.
Use Data Filters to segment data to output a Sendable Data Extension.
Question 18
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data?
My Reports
My Tracking
Data Views
Tracking Extract
Question 19
A customer needs to import data from an SFTP site. The customer wants to: ✑ Segment the contents of the file and then send emails. ✑ Transfer the file to the SFTP site at various times daily. ✑ Send to data extensions. Which workflow should meet these requirements?
Triggered Automation: Import File > Group Refresh > Send Email(s)
A customer wants to create a journey in Journey Builder with the goal of making users activate their accounts within 72 hours of registration. ✑ New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. ✑ The journey should send activation reminder emails 24 hours and 48 hours after creating an account. Which sequence of activities should be used for the customer's journey?