Certified Marketing Cloud Consultant practice questions, page 8 of 11, with answer review and explanations.
Question 36
What is the capability of the Import within Contact Builder? (Choose two.)
The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
The data source can be a local file, data filter, or file on any FTP.
Like the Import Wizard, the Contact Builder import definition can be executed without saving.
In order to use Map by Header Row, the fields in the DE and file must match exactly.
Question 37
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials. ABC Company wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?
Build an email as one image, with all text saved in the brand font.
Use a web-safe font for text that closely matches the brands custom font.
Edit an emails HTML to list the custom brand font in the style tags font-family property.
Build an email using multiple images, with all text saved in the brand font
Question 38
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday. Which method should be used to automate their monthly promotional email?
Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
Create a file drop automation which includes an Import File Activity and Send Email Activity.
Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Create a file drop automation which includes an Import File Activity and triggered send.
Question 39
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
One-to-Many Relationship
Many-to-One Relationship
Many-to-Many Relationship
One-to-One Relationship
Question 40
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario?