AdWords Fundamentals

AdWords Fundamentals practice questions, page 9 of 18, with answer review and explanations.

Question 41

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:

  1. A CPM
  2. A CPM conversion
  3. An effective CPM conversion
  4. An effective CPM

Question 42

The main goal of automatic cost-per-click (CPC) bidding is to:

  1. Generate as many conversions as possible within an advertisers' target budget.
  2. Generate as many clicks as possible within an advertiser's target budget.
  3. Achieve the target average CPC specified by the advertiser.
  4. Achieve the target ad position specified by the advertiser.

Question 43

The maximum cost-per-click (CPC) bid is the:

  1. Amount an advertiser must pay to outbid competitors
  2. Amount an advertiser is required to pay to achieve top ad position
  3. Actual amount an advertiser pays for each click on an ad
  4. Most an advertiser is willing to pay for each click on an ad

Question 44

Which formula represents how Ad Rank is determined on Google search?

  1. Popularity of the website being advertised.
  2. Historic average position of each ad.
  3. Maximum cost-per-click (CPC) multiplied by Quality Score.
  4. How much an advertiser is willing to spend each day.

Question 45

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

  1. The bids of the next closest competitor
  2. The profit derived from a paid click
  3. The cost of the bid
  4. The quality Score of the keyword