AdWords Fundamentals

AdWords Fundamentals practice questions, page 8 of 18, with answer review and explanations.

Question 36

Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

  1. Modify the ad associated with that keyword to direct to a highly-relevant landing page.
  2. Increase the daily budget for the campaign in which the keyword is located.
  3. Delete the keyword and add the keyword to the campaign again.
  4. Repeat the keyword as many times as possible in the ad text.

Question 37

An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish- Speaking users, which targeting option should be refined?

  1. Language targeting
  2. Ad scheduling
  3. Regional targeting
  4. Demographic targeting

Question 38

"Automatic placements" on the Networks tab displays:

  1. Ad variations, such as text ads, image ads, video ads, and Google Places ads.
  2. A complete listing of existing destination URLs.
  3. Search queries that triggered the ads.
  4. Performance on websites throughout the Google Display Network.

Question 39

Which is the highest level of account access available in AdWords?

  1. Email-only
  2. Executive
  3. Administrative
  4. Read-only

Question 40

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

  1. Standard
  2. Email-only
  3. Read-only
  4. Account Management