AdWords Fundamentals

Review 431 ADWORDS-FUNDAMENTALS practice questions with answer explanations and community insights.

Question 1

Changing the match type of a group of keywords from broad to exact match will likely:

  1. decrease impressions
  2. increase impressions
  3. increase Quality Score
  4. decrease Quality Score

Question 2

Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?

  1. Wedding designer dress
  2. Cheap wedding dress
  3. Dress for wedding
  4. Cheap wedding

Question 3

The Keyword Tool is used to:

  1. Find duplicate keywords in ad campaigns.
  2. Determine if ads are showing for particular searches.
  3. Determine exact competitor bids on keywords.
  4. Find new keywords for ad campaigns.

Question 4

A keyword with a very low click through rate (CTR) will usually receive:

  1. Impressions only on the Google Search Network.
  2. A low average cost-per-click (CPC) on Google search.
  3. More impressions on the Google Display Network.
  4. A low Quality Score on the Google Search Network.

Question 5

Negative keywords can help advertisers target their ads to potential customers and increase:

  1. Their campaigns' daily budget recommendations.
  2. The click through rate (CTR) of their ads.
  3. The amount of impressions served.
  4. Number of relevant Display Network placements.
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