AdWords Fundamentals

AdWords Fundamentals practice questions, page 2 of 18, with answer review and explanations.

Question 6

[Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:

  1. Download a campaign level report from the Campaigns tab.
  2. Click on the speech bubble icon next to that keyword.
  3. Click on the "See search terms" button next to that keyword.
  4. Click keyword into the Traffic Estimator tool.

Question 7

AdWords advertising policies are designed to:

  1. Increase costs for small business advertisers.
  2. Maintain the Quality Score of all advertisers.
  3. Ensure users see ads that are relevant to a given search query.
  4. Ensure advertisers only show ads for online retail businesses.

Question 8

Phrase match triggers an ad to appear when a search query:

  1. Precisely matches a synonym of the keyword
  2. Includes words that are related to the keyword.
  3. Includes the keyword in its exact sequence.
  4. Precisely matches the translation of the keyword.

Question 9

If an advertiser uses the phrase-matched keyword "cheap hotel," add may show on Google when a user searches for:

  1. Cheap motels
  2. Cheap hotel deals
  3. Inexpensive hotel
  4. Cheap local hotel

Question 10

An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:

  1. Contain words that are duplicated in a display campaign.
  2. Generate many clicks and conversions.
  3. Generate many impressions very few conversions.
  4. Contain more than two words in the phrase.