AdWords Fundamentals

AdWords Fundamentals practice questions, page 3 of 18, with answer review and explanations.

Question 11

Grouping similar keywords together in an ad group will:

  1. Keep an advertiser's average cost-per-click (CPC) within a narrow range
  2. Allow an advertiser to create ads relevant to those keywords
  3. Ensure that the ads and keywords in that ad group are approved.
  4. Allow an advertiser to use only broad match keywords.

Question 12

An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?

  1. [Square brackets]
  2. "Quotation marks"
  3. (parentheses)
  4. Commas,

Question 13

An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:

  1. Appear in another campaign within the account.
  2. Have low maximum cost-per click (CPC) bids.
  3. Appears in a user's search query.
  4. Also appear in the add text.

Question 14

In order to contextually target ads to pages on the Google Display Network, the AdWords system evaluates:

  1. campaigns and ad groups
  2. keyword independently from others
  3. placements selected by the advertiser
  4. keyword themes of ad groups

Question 15

What should an advertiser use to organize ad groups?

  1. Common themes
  2. Maximum cost-per-click (CPC)
  3. Number of words per keyword
  4. Location targeting