Question 16
Which are the required components of an ad group running on the Search Network?
- Default bid, position preference, placements
- Placements, keywords, network targeting
- Text ad, keywords, default bid
- Frequency capping, daily budget, ad scheduling
Question 17
An advertiser wants to find out why there are no impressions on a keyword. What steps can the advertiser take to quickly diagnose the issue?
- Use the Analyze Competition section of the Opportunities Tab.
- Hover over the speech bubble next to the keyword.
- Use the Traffic Estimator to get estimated impression statistics.
- Raise the keyword's maximum cost-per-click (CPC) bid
Question 18
It is beneficial to create multiple ad groups in order to:
- Break up keywords and ads into related themes.
- Set different budgets for each ad group.
- Pause specific keywords if they're not performing well.
- Opt specific ad groups into various Google networks.
Question 19
Which can be controlled at the ad-group level of an AdWords account?
- Daily budget
- Geographic targeting
- Placements
- End dates
Question 20
The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.
- Every other day.
- Throughout the day.
- Until the ad with the better conversion rate starts to show more frequently.
- Until the ad with the better click through rate (CTR) starts to show more frequently.