AdWords Fundamentals

AdWords Fundamentals practice questions, page 7 of 18, with answer review and explanations.

Question 31

Which formula does Google use to rank keyword-targeted ads on Google search?

  1. (Maximum cost-per-click (CPC) bid x Quality Score) / Daily Budget
  2. Maximum cost-per-click (CPC) bid only
  3. Maximum cost-per-click (CPC) bid x Quality Score
  4. (Maximum cost-per-click (CPC) bid + Daily Budget) / Quality Score

Question 32

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

  1. Once every two hours for a given keyword.
  2. Once every 24 hours for a given keyword.
  3. Every time a user enters a search query.
  4. Every time a new advertiser adds a keyword to an account.

Question 33

What is a benefit of online advertising with Google AdWords?

  1. Advertisers can pay to place their websites in the natural search results
  2. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  3. Ads are displayed to users who are searching for a particular product or service
  4. Ads can include up to 50 characters for the first three lines of ad text

Question 34

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  1. Determine if campaigns are meeting overall marketing and conversion goals.
  2. Compare campaign performance to that of individual competitors.
  3. Create duplicate ad groups with identical keywords and different ad variations.
  4. Create additional AdWords accounts for low-performing keywords.

Question 35

The main benefit of location targeting is that advertisers can

  1. Choose to only target websites based in a specific region or territory.
  2. Choose to target a specific Google domain.
  3. Target any combination of countries, territories, and regions.
  4. Adjust campaign targeting options regardless of their physical location.