Question 26
Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:
- One of the keywords in the campaign is the name of that country.
- The language preferences of the user assume a location.
- The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.
- The search query included the name of the city.
Question 27
Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:
- Russian speakers in the Czech Republic.
- English speakers in the United States.
- Russian speakers in the Germany
- English speakers in Russia
Question 28
Which best describes contextual targeting?
- Themes of selected placements determine related websites where ads will appear.
- Themes of keywords are matched to relevant content on websites where ads will appear.
- Ads are targeted only to websites related to specific businesses.
- Ads are targeted to groups of websites based on their site categories.
Question 29
Which is a benefit of search advertising with Google AdWords?
- Ability to pay for specific placement in top ad positions
- Ability to view competitors' bids for keywords
- Better position in natural search results
- Extended reach to search partners
Question 30
A "first page bid estimate" is based on the keyword's Quality Score and the:
- Current search trends.
- Past average click through rate (CTR).
- Past average first page bid estimate.
- Current advertiser competition.