AdWords Fundamentals

AdWords Fundamentals practice questions, page 10 of 18, with answer review and explanations.

Question 46

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?

  1. Automatic cost-per-click (CPC)
  2. Manual cost-per-click (CPC)
  3. Cost-per-thousand impressions (CPM)
  4. Cost-per-accusation (CPA)

Question 47

One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

  1. The AdWords system does not use the keyword or ad group maximum CPC.
  2. The AdWords system does not bid more than the advertiser has determined the click is worth.
  3. An ad achieves the highest Ad Rank possible given the campaign budget.
  4. The campaign budget is not exceeded.

Question 48

One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

  1. Has a maximum cost-per-click (CPC) bid below the first page bid estimate.
  2. Is set to phrase match.
  3. Is set to broad match.
  4. Has its own destination URL that overrides what is set for the ad group.

Question 49

Quality Score is calculated as a measure of:

  1. Relevance to a user's search.
  2. Frequency of a queried keyword.
  3. Proper grammar in an ad text.
  4. Maximum cost-per-click (CPC) bid.

Question 50

If an advertiser improves the Quality Score of a keyword, this keyword may:

  1. Be more likely to appear in bold when displayed in an ad
  2. Automatically reset its match type to Broad
  3. Earn the ad a higher average position
  4. Receive fewer impressions on the Search Network