AdWords Fundamentals

AdWords Fundamentals practice questions, page 16 of 18, with answer review and explanations.

Question 76

Quality Score on Google search is evaluated every:

  1. Time a keyword receives a click.
  2. Time an ad enters an auction.
  3. 24 hours.
  4. 48 hours.

Question 77

An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:

  1. An ad group specific to the product line with targeted ad text.
  2. An ad group specific to the product line with a higher daily budget.
  3. Additional text ads that specifically feature the product line.
  4. A campaign with a separate daily budget specific to the product line.

Question 78

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

  1. Has used CPM pricing before.
  2. Is only opted into Google search and the Search Network.
  3. Only opted into the Google Display Network.
  4. Has never used CPM pricing before.

Question 79

During campaign creation, advertisers can choose to place their ads on:

  1. Specific placements within the Search and Display Networks.
  2. The Placement and Display Networks.
  3. The Search and Display Networks.
  4. Specific placements within the Search Network.

Question 80

A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?

  1. Demographic Bidding, Ads Scheduling
  2. Language Targeting, Position Preference
  3. Budget, Location Targeting
  4. Accelerated Delivery. Placement Targeting