AdWords Fundamentals

AdWords Fundamentals practice questions, page 15 of 18, with answer review and explanations.

Question 71

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

  1. Payment options available
  2. Website load time
  3. Target market
  4. Market Competitors' cost per clicks (CPCs)

Question 72

Adding placements to an ad group:

  1. Improves the Quality Score on Google.
  2. Improves the Quality Score for search.
  3. Negatively affects the Quality Score for search.
  4. Does not affect the Quality Score for search

Question 73

The primary function of the Google Website Optimizer is to:

  1. Optimize keywords based on the advertiser's landing page.
  2. Optimize cost-per-click (CPC) bids based on conversion data.
  3. Test versions of an advertiser's ad text based on landing page data.
  4. Test versions of a website's content and layout.

Question 74

An advertiser's ad has been disapproved. Which is the most likely cause?

  1. The ad does not comply with AdWords policy guidelines.
  2. Some keywords do not meet minimum quality requirements.
  3. The ad is a duplicate of another ad in the account.
  4. The location targeting was incorrectly selected.

Question 75

What is the impact of poor landing page quality on an ad group?

  1. The entire campaign will be paused.
  2. The ads in the ad group will be disapproved due to low Quality Score.
  3. The keywords in the ad group will be paused.
  4. The keywords in the ad group will have a lower Quality Score.