AdWords Fundamentals

AdWords Fundamentals practice questions, page 17 of 18, with answer review and explanations.

Question 81

Advertisers on Google search accrue cost in AdWords when:

  1. Their ads appear on the Google search page.
  2. Users click on their ads.
  3. They register a conversion using Conversion Tracking.
  4. The user completes a purchase.

Question 82

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?

  1. Decrease cost-per-click (CPC) and increase daily budget
  2. Improve Quality Score and decrease cost-per-click (CPC)
  3. Improve Quality Score and increase cost-per-click (CPC)
  4. Decrease cost-per-click (CPC) and decrease daily budget

Question 83

A seasonal AdWords campaign would be most helpful for an advertiser who will target?

  1. Los Angeles to sell office supplies.
  2. The United States to sell art supplies
  3. France to sell skis and snowboards.
  4. The entire world to sell T-shirts.

Question 84

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

  1. Control keyword and ad text selection for paid ads.
  2. Guarantee that the paid ads will appear on the first page of results.
  3. Ensure their site is frequently evaluated by Google.
  4. Control of the snippet found in the natural search listings.

Question 85

A best practice for optimizing ad text is to:

  1. Ensure the ad text is general enough to apply to an entire site.
  2. Include keywords from landing page Meta tags.
  3. Test multiple variations in each ad group.
  4. Use all capital letters to promote visibility.