AdWords Fundamentals

AdWords Fundamentals practice questions, page 12 of 18, with answer review and explanations.

Question 56

Which might negatively affect the performance of a video ad on the Google Display Network?

  1. Content with a non-commercial look and feel
  2. A clear call-to-action in the opening static image
  3. Content in the form of a running list of statistics about the company
  4. A video that captures users' attention within the first 10 seconds of play

Question 57

Which line of ad text would be disapproved based on Google's advertising policies?

  1. Free shipping
  2. Best deals-click here
  3. Fast, easy, effective
  4. Want fast results?

Question 58

Which is allowable in an AdWords image ad?

  1. Text that flashes continuously to attract the user's attention
  2. Images that look like a system warning
  3. Use of phrases like "hurry" or "limited time"
  4. Content that mimics a news article to appear more factual

Question 59

Which is a best practice for creating effective ad text?

  1. Repeat words to add emphasis
  2. Use the same ad text for every ad in the ad group
  3. Use a home page for every URL
  4. Include prices and promotions

Question 60

Which best describes the "Optimize" ad rotation setting in AdWords?

  1. The AdWords system automatically shows the most relevant display URL for each ad.
  2. The AdWords system automatically shows the better performing ads more often.
  3. Two of the ads from the ad group may show to a user on the same page.
  4. The ability to show ads more often to increase impressions.