AdWords Fundamentals

AdWords Fundamentals practice questions, page 11 of 18, with answer review and explanations.

Question 51

Which is the best way to monitor the performance of a newly created video ad?

  1. Total number of impressions
  2. Click through rate (CTR)
  3. Average cost-per-click (CPC)
  4. Interaction Rate

Question 52

Which is a best practice for optimizing a display ad campaign?

  1. Create multiple display ads with different colors and font
  2. Create new display ads that clash with the publisher's site for emphasis
  3. Stick with the same template and let it run for at least three months
  4. Blend the call to action into the rest of the image

Question 53

How can advertisers using click-to-play video ads grab the attention of their viewers?

  1. Use several lines of text on the opening image
  2. Use a standard banner as the opening image.
  3. Deliver key messages early in the video ad.
  4. Use silent videos to focus attention on images.

Question 54

An advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?

  1. Pearl and Diamond Necklaces
  2. All jewelry
  3. Gold and Silver Necklaces
  4. About Us

Question 55

The display ad builder reduces the need for image editing software by allowing advertises to:

  1. Upload custom templates into the existing categories.
  2. Customize templates with messages, images, and logo.
  3. Upload custom fonts for use over images.
  4. Edit their images within the tool.