AdWords Fundamentals practice questions, page 13 of 18, with answer review and explanations.
Question 61
A benefit of Google AdWords image ads is that they:
Allow advertisers to set budgets for each ad variation within an ad group.
Can appear next to related content on a website.
Can be targeted to both the Google Display Network and Search Network.
Are viewable on all mobile devices, regardless of country or carrier.
Question 62
What does the "Devices" targeting setting allow advertisers to do?
Target ads to specific countries based on mobile phone usage
Select the mobile service providers on which users may see ads
Target mobile phone users in any country around the world
Select video ads to run on mobile networks in certain countries
Question 63
How are managed placements defined?
Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.
Advertisers manually select the desired sites on which their ads may appear.
Keywords are used to place ads next to content that matches the ad.
Advertisers can guarantee placement on prominent and popular sites
Question 64
An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:
Determine where on the Google Display Network the ads will run
Impact search results and cost-per-click (CPC) on the Google Display Network
Determine the target return on investment (ROI) for a given ad group
Impact the time of ads that the impacts are eligible to show
Question 65
How does contextual targeting work?
Websites outside of the Google Display Network are selected for keyword-matched placements.
Advertisers select individual websites on the Google Display Network to display their ads
Keywords are used to place ads on websites next to the content that matches the keyword
Text is used to place ads next to relevant website content without using keywords